Privacy Policy

1. Who we are

RUPA FRUIT & VEG LIMITED (“Rupa Foods”, “we”, “us” or “our”) is the data controller responsible for your personal data.

Registered office: 15a Putney Road West, Leicester, LE2 7TD
Company number: 03209602
Email: contact@rupafoods.co.uk
Telephone: +44 (0)794 660 2880

2. What this policy covers

This policy explains how we collect, use, store, and protect personal information when you visit our website, contact us, or otherwise interact with Rupa Foods in connection with our wholesale business.

It applies to visitors to www.rupafoods.com and to current or prospective business customers who communicate with us.

3. Personal data we may collect

Depending on how you interact with us, we may collect:

• Contact details such as your name, business name, email address, telephone number, and postal or delivery address
• Information you provide when you enquire about products, place an order, or correspond with us
• Account or trading information if you become a customer, including order history and payment-related records where applicable
• Technical data when you use our website, such as IP address, browser type, device information, and pages viewed

We do not intentionally collect special category data (such as health information) through this website.

4. How we use your information

We use personal data to:

• Respond to enquiries and communicate with you
• Process and fulfil wholesale orders and manage our relationship with you
• Provide information about our products and services where relevant
• Maintain our website, improve its content, and ensure security
• Comply with legal, regulatory, and accounting obligations
• Establish, exercise, or defend legal claims where necessary

5. Lawful bases for processing

Under UK data protection law, we rely on one or more of the following lawful bases:

• Contract — where processing is necessary to perform a contract with you or to take steps at your request before entering into a contract
• Legitimate interests — to operate and promote our wholesale business, manage enquiries, and keep our website secure, where those interests are not overridden by your rights
• Legal obligation — where we must process data to comply with the law
• Consent — where you have given clear consent, for example for certain marketing communications where required

6. Sharing your information

We do not sell your personal data. We may share it with trusted third parties where necessary, including:

• Service providers who help us run our business (for example IT, hosting, email, or delivery partners)
• Professional advisers such as accountants or lawyers
• Regulators, courts, or law enforcement when required by law

We require third parties to handle data securely and only for the purposes we specify.

7. International transfers

We aim to store and process personal data within the United Kingdom. If any provider transfers data outside the UK, we ensure appropriate safeguards are in place as required by applicable data protection law.

8. How long we keep your data

We keep personal data only for as long as necessary for the purposes described in this policy, including to satisfy legal, accounting, or reporting requirements.

Enquiry records are typically retained for a reasonable period after our last contact. Customer and order records are kept for the duration of the business relationship and for up to seven years afterwards where needed for legal or tax purposes.

9. Your rights

Under UK data protection law, you may have the right to request access to, correction of, or deletion of your personal data, to restrict or object to certain processing, and to data portability where applicable.

You also have the right to withdraw consent at any time where we rely on consent, and to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

To exercise your rights, contact us using the details in section 1. We may need to verify your identity before responding.

10. Cookies and similar technologies

Our website may use essential cookies and similar technologies required for basic operation and security. We do not use non-essential marketing or analytics cookies unless we introduce them in future and update this policy accordingly.

You can control cookies through your browser settings. Disabling essential cookies may affect how parts of the site work.

11. Security

We take appropriate technical and organisational measures to protect personal data against unauthorised access, loss, or misuse. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

12. Changes to this policy

We may update this policy from time to time. The current version will always be published on this page with a revised “Last updated” date.

13. Contact us

For any questions about this policy or how we handle your data, please contact us at contact@rupafoods.co.uk or visit our Contact Us page. Our website terms are set out in our Terms & Conditions.